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To Email or Not to Email?
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Close The Sale By First Closing In Your Ad Copy

How can you increase your sales by ending your
ad copy getting your prospects in the buying mood?

- You could end your ad copy by telling people
what will happen if they buy your product. Use
your most powerful benefit as the example.

- You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.

- You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.

- You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.

- You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date.

- You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your
money back guarantee.

- You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.

- You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.

- You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order right now.

- You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them
to buy, maybe a free sample or trial would.

The last thing your prospect sees in your ad can have
a huge impact on what they do from that point. These are
a few ideas to help you pull more orders by ending your
ad copy getting them in the buying mood.


About the Author
Jeff Schuman creates websites to provide information on a broad
range of products and services. Please visit 2 of them here:
Email Marketing Top 10 Websites:
http://www.ezine-in-a-box.com
Small Business Resources Top 10:
http://www.sites-plus.com

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